This is the second blog post for HealthMatriX’s White-Label Healthcare and Pharmaceutical Track-and-Trace Platform Series.

Counterfeit medicines are on the rise and more than 6,615 pharmaceutical crime incidents were in 2022, up 10 percent from the year before and the peak figure since 20 years ago.

Traceability is an essential element of any supply chain, but it carries even greater significance in clinical settings where the consequences of failures can be gravely serious for patients. The ability to quickly and accurately identify the origin, production details, supplier involvement, delivery recipient, destination, and timing of products provides critical safeguards against clinical errors and enables prompt remedial measures in the unlikely event of an error.

By integrating traceability with unique identification, we can effectively prevent errors, improve quality, increase efficiency, and reduce costs. It is, therefore, paramount that we adopt traceability as a core component of our supply chain management practices.

White-labeling presents businesses with a valuable opportunity to enhance their offerings with minimal financial investment. Given the constant evolution, counterfeit attacks, and heightened competition in the healthcare and pharmaceutical sector, integrating white-label solutions can prove to be a strategic move, allowing for the quick launch of new products.

Despite these benefits, businesses are often confused about what their business plan should be if they use a white-label solution, although it is necessary for selling a track-and-trace platform without development, deployment, or maintenance.

This confusion is understandable because if the white-label providers develop a track-and-trace platform, what will be their role in access and user management? To answer this and similar questions, this guide serves as a valuable partner for businesses wanting to develop a secure and successful business plan for white-label healthcare and pharmaceutical track-and-trace platforms.

When Should Businesses Consider White-Label Track & Trace Solution?

1. Businesses Want to Scale Their Services for Clients

To solve most of your clients’ business problems without spending a lot of money and investing time, you can employ white-label solutions.

2. Businesses Want to Enter the Market with a Unique Product

White-label solutions are highly customizable, and if you want to enter a market quickly without experiencing market saturation, you can employ a white-label solution and add some of your unique features to it.

3. Businesses Want to Expand their Client Portfolio

Big clients prefer a solution that solves all of their problems related to one specific area. To attract industry leaders and make them your clients, you need a product with a USP. One specific solution to getting big clients is employing a white-label solution and customizing it with your brand identity and your business’s unique features.

A Step-by-Step Guide to Develop a Business Strategy with White-Label Healthcare and Pharmaceutical Track & Trace Platform

If you have decided to sell your clients a white-label Healthcare and Pharmaceutical track & trace platform, you should implement the following processes for efficient workflows:

1. Decide The White-Label Service Provider

The first step is to choose a responsible white-label solution provider. Some factors that should help you decide between a white-label service provider are as follows:

2. Understand The White-Label Service Provider’s Access Protocol Process

You should try to understand what is the standard process of the white-label service providers to make a white-label solution for you. This is because developers and other IT professionals may know the code and it might be compromised if no protocols are employed.

To combat this, consider if the white-label service provider follows these strict protocols, that HealthMatriX follows for its white-label track-and-trace platform:

  1. Production Server: Access to this server is strictly limited to designated personnel, typically referred to as the “Release Manager” or “Release Lead.” It hosts the application code utilized by our track & trace platform users.
  2. Staging Server: Here, the quality assurance (QA) team rigorously tests new features and fixes, identifying and addressing any issues before deployment. Automated test suites ensure that all features meet predefined quality standards before deployment to the Production Server.
  3. Developer Environment: New code and features are developed in a controlled and monitored local environment accessible only by named developers. After thorough testing and code review, the code is pushed to a secured cloud-hosted server, known as the Staging Server.

Through our rigorous access management process, we guarantee the security and integrity of our white-label track-and-trace solution, maintaining trust with users and preventing unauthorized access.

3. Provide Your Requirements for the White-Label Track-and-Trace Platform:

The next step to getting a white-label Healthcare and Pharmaceutical track-and-trace platform is to articulate your needs and the features needed. Of course, there will be the basic version of the track-and-trace platform, which should include the following service offerings:

Through our rigorous access management process, we guarantee the security and integrity of our white-label track-and-trace solution, maintaining trust with users and preventing unauthorized access.

4. Test the Final Track-and-Trace Platform

After the white-label service providers develop a track-and-trace platform per your needs, you should test the platform in the following ways:

Testing a white-label Healthcare and Pharmaceutical track-and-trace platform involves ensuring its functionality, security, and usability. Here’s a tailored approach to testing such a solution:

1. Functionality Testing:

2. Security Testing:

3. Usability Testing:

4. Performance Testing:

5. Integration Testing:

6. Compliance Testing:

Ensure that the platform complies with relevant regulations and standards, such as FDA regulations for pharmaceutical products or GS1 standards for product identification.

7. Documentation and Training:

8. End-to-End Testing:

Conduct end-to-end testing to simulate real-world scenarios, including product serialization, shipment tracking, and authentication at various points in the supply chain.

9. Feedback and Iteration:

After the white-label track-and-trace platform meets your requirements and functions securely, accurately, and efficiently, you should start marketing the platform under your brand identity to your existing clients and prospects.

5. Clarify Roles for Customer Support and Maintenance Services

It is important to establish communication with the white-label service provider in advance to clarify the roles and responsibilities of both parties in terms of handling customer support and software maintenance services.

Typically, the white-label service provider is responsible for providing customer support related to the software and any assistance required by customers under your brand identity. They also handle regular maintenance, periodic updates, and backup systems. Additionally, they are responsible for providing customer engagement, logistics services, warranty product registration management, and product recall management under your brand identity.

This means that they are responsible for all the back-end processes related to the track-and-trace software.

6. Develop a Pricing Strategy for your Customers

To establish the most suitable pricing structure for our white-label track-and-trace platform, we need to take into account various factors, including:

By carefully considering these factors, we can ensure that our white-label track-and-trace platform remains both cost-effective and competitive in the market.

How HealthMatriX Can Scale Your Business

HealthMatriX offers a streamlined process to help scale your business effectively, particularly in scenarios where NFC tags, RFID tags, or a combination of both are required. Here’s a step-by-step guide on how HealthMatriX can assist in this process:

  1. Understanding Customer Needs: Begin by comprehensively understanding the requirements of the customer. Your customer might require sensors, NFC tags, RFID tags, or a combination of both. He also needs a platform for tag management quickly and that’s where we help system integrators. We provide our white-label track-and-trace platform quickly to the system integrator.
  2. Rapid Deployment: HealthMatriX enables rapid deployment of out-of-the-box white-label track-and-trace solutions. Within a week, a basic version of the required platform can be provided. This ensures that system integrators can promptly conduct sales demos, facilitating quicker decision-making processes for potential clients.
  3. Customization Options: HealthMatriX offers flexibility in customization. If the customer or system integrator requires specific modifications to the platform, these can be discussed and implemented efficiently. This ensures that the solution aligns precisely with the customer’s needs.
  4. Collaboration with System Integrators: Track-and-trace solutions rely heavily on electronic devices like NFC tags, RFID tags, barcode scanners, IoT sensors, and managed devices. HealthMatriX supplies these essential electronic components to system integrators. The system integrators maintain their inventory of these devices in their warehouses and distribute them to end customers as needed. If system integrators deplete their stock, they can easily request additional devices from HealthMatriX, which promptly fulfills their requests.
  5. Integration Capabilities: HealthMatriX’s platform allows seamless integration with various ERP systems and other enterprise-grade software solutions. This integration capability enables enhanced data exchange and management, facilitating smoother operations for the end customer.
  6. Out-of-the-Box Solutions: HealthMatriX provides ready-to-use platforms that can be easily deployed by system integrators. These solutions are equipped with essential features and functionalities, reducing the need for extensive development time and costs.
  7. Opportunities for System Integrators: By offering a platform that is ready for integration, HealthMatriX creates opportunities for system integrators to add value to their services. Integrators can earn revenue by incorporating additional customizations and integrations, thereby expanding their service offerings.
  8. Ownership of Code: HealthMatriX maintains ownership of the code, ensuring the integrity and security of the platform. This provides reassurance to customers and system integrators regarding the long-term sustainability and support for the solution and platform.

White-Label Track-and-Trace Platforms are the New Norm:

White-label track-and-trace platforms have become essential tools for businesses seeking cost-effective, efficient solutions. With 75% of web and cloud-based businesses using white-label solutions, they offer a competitive edge and facilitate market entry. However, navigating the adoption process requires careful planning.

This guide outlines key steps, including selecting a reliable provider, understanding access management, articulating requirements, and rigorous testing, so businesses can confidently implement white-label solutions, ensuring functionality, security, and competitiveness.

As demand for customizable solutions grows, white-label track-and-trace platforms will continue to play a pivotal role in business strategies, driving growth and success in dynamic markets.

Ready To Scale Your Business With a White-Label Healthcare and Pharmaceutical Track & Trace Platform?

Reach out to HealthMatriX today and learn how we can develop a highly scalable, cyber-secure, flexible, and customizable track-and-trace platform for you and provide you continuous software support, so you can focus on marketing and selling the platform to your customers with confidence.

Contact us to start your journey to exponential business success!

Read the third blog post for HealthMatriX’s White-Label Healthcare and Pharmaceutical Track-and-Trace Platform Series here.

About HealthMatriX Technologies Limited

HealthMatriX Technologies Limited provides AI-enabled anti-counterfeit QR codes, NFC/UHF tags, and cutting-edge technology development solutions to protect the products and documents for the healthcare and life science sectors. HealthMatriX also provides tamper-evident physical products, highly advanced AI-automated software integrations, and white-label solutions. Our cybersecure, data-protected, standardized, and innovative solutions help safeguard healthcare brands, products, solutions, and documents from unauthorized reproduction and duplication.

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Contact Info

HealthMatriX Technologies Limited
Unit 8, 18/F, Workingfield Commercial Building, 408-412 Jaffe Road, Wanchai, Hong Kong +852 2523 9959
HealthMatriX Technologies Pte. Ltd.
192, Waterloo Street, #05-01 Skyline Building Singapore 187966

[email protected]

+65 3105 1657


HealthMatriX provides AI-enabled anti-counterfeit QR codes, NFC/UHF tags, and cutting-edge technology development solutions to protect the products and documents for the health sector. HealthMatriX also provides tamper-evident physical products highly advanced AI-automated software integrations and white-label solutions.

Contact Info

HealthMatriX Technologies
[email protected]
HealthMatriX Technologies
Unit 8, 18/F, Workingfield Commercial Building, 408-412 Jaffe Road, Wanchai, Hong Kong
+852 2523 9959